Developed course "International Advertising" from the University of Florida

Advertising in the world's markets. A review of the various advertising methods and techniques in copy and layout used outside the U.S. Emphasis on the relationship of foreign advertising to the American style.

"I believe that the course content assists in broadening students' understanding of global branding and marketing issues. Certainly, they will become more aware of how U.S. products are strategically positioned and adapted to foreign markets."

Dr Marilyn Roberts, Associate Professor, Department of Advertising

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