FDIB Asia from the University of Florida

This program will focus on the marketing, advertising, and retail sectors in Japan, China and Vietnam, specifically on how U.S. can better market its products and services to these countries. The program will begin with background briefings from U.S. Commercial Attaches at each country, followed with site visits to marketing/advertising firms, retail outlets, and manufacturing plants. Participants will also meet with faculty members from various universities in these countries to discuss recent issues and to identify potential topics for joint research or other activities.

"I gained insight and material that not only will be directly reflected in my teaching, but the experience sparked new research ideas and established potential collaborations."

Dr Marilyn Roberts, Associate Professor, Department of Advertisinge

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