September 2006
Critical Incidents and Intercultural Communication in Business
September 22, 2006
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Michigan State University
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Details]
Although intercultural communication should be central to business language education because it serves as the context within which all aspects of international business take place, it is not a significant component of most business language programs. A need exists for cultural learning components for business language courses that are based on a solid foundation in intercultural communication. CLEAR''s Introductory Business CD-ROM-German includes videotaped interviews with American business professionals (in English) who have had significant interactions with the target culture. These interviews provide case studies based on intercultural communication theory. Following the "critical incident" framework of Richard Brislin and colleagues, students navigate the cultural waters of business environments through activities inviting critical reflection and alternative explanations of behaviors. MSU CIBER and CLEAR propose to create business culture learning materials for Korean, Chinese and Russian using an earlier template.
Location: MSU CLEAR