This section will display all the foreign language development activities posted by all
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This book is designed to enable English speaking business students and professionals with no prior knowledge of Portuguese to develop the basic communication skills necessary for a business trip to Brazil or another work environment where Portuguese is spoken.
This book is designed to enable English speaking business students and professionals with no prior knowledge of Chinese to develop the basic communication skills necessary for a business trip to China or another work environment where Mandarin is spoken.
This series of packets on business-related topics was developed for advanced high school language learners. While "business language" courses have proliferated at the college and university levels for the past 25 years, the interest in business language has not been as vigorous at the high school level. Those who teach business language in post-secondary settings have been invigorated by the natural compatibility of business-related topics with students' interests in careers and the world of work. It seems only natural, therefore, that high school students would be equally attracted to the content presented in business language classrooms. We partner with CLEAR - The Center for Language Education and Research at MSU.
Although intercultural communication should be central to business language education because it serves as the context within which all aspects of international business take place, it is not a significant component of most business language programs. A need exists for cultural learning components for business language courses that are based on a solid foundation in intercultural communication. CLEAR''s Introductory Business CD-ROM-German includes videotaped interviews with American business professionals (in English) who have had significant interactions with the target culture. These interviews provide case studies based on intercultural communication theory. Following the "critical incident" framework of Richard Brislin and colleagues, students navigate the cultural waters of business environments through activities inviting critical reflection and alternative explanations of behaviors. MSU CIBER and CLEAR propose to create business culture learning materials for Korean, Chinese and Russian using an earlier template.
Funded by Purdue Center for International Business Education and Research (CIBER), the Purdue Department of Foreign Languages and Literatures annually publishes “Global Business Languages.” Volume Ten contains eleven articles written by leading language pedagogy researchers from major universities that discuss innovative practices and perspectives in business language education.
This volume is directly related to the experiences of Patricia Ryan Paulsell while giving local, regional, and national workshops and presentations implementing business language programs. In addition, Cate Brubaker, who has received a ph.d in German, shares her views on intercultural communication during her work on CLEAR/CIBER.
“Global Business Languages” is printed annually by the Department of Foreign Languages and Literatures in conjunction with Purdue CIBER. Volume nine contains eleven articles presented at the April 2003 CIBER Languages Conference hosted by Florida International University’s CIBER, Miami, Florida.
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